Rolls-Royce plans £300m investment in Goodwood site
Bayerische Motoren Werke AG St
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17:30 07/01/25
Luxury carmaker Rolls-Royce plans to spend £300m to expand its West Sussex factory to produce more bespoke vehicles for the super-rich.
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A subsidiary of BMW Group, the famous marque said it sold 5,712 cars last year, down from a record 6,032 in 2023.
A majority of cars were delivered to clients in North America. Several regions, including the Middle East & Africa, Europe, and Asia Pacific, achieved record sales, the company said on Wednesday.
“In China, the marque responded to sustained demand for bespoke (cars) from its dealer partners, reflecting a continuous increase in younger clientele engaging with Rolls-Royce,” it added.
The Goodwood site has grown from 300 employees producing one car a day when BMW took over to more than 2,500 producing 28 daily. Bespoke upgrades add to a car’s value and create more profit for the firm.
Reporting by Frank Prenesti for Sharecast.com