Change of Name

31 December 2024

Pri0r1ty Intelligence Group PLC (formerly Alteration Earth PLC)

("PR1" or the "Company")

Change of Name, TIDM and Website Address

Change of Registered Office, and Appointment of Company Secretary

Pri0r1ty Intelligence Group PLC announces the immediate change of its name from Alteration Earth PLC (with new ticker: PR1) and trading in the Company's shares under the new name will commence at 08.00 today.

The Company's website can be seen at: https://www.pri0r1ty.com/

The Company's ISIN and SEDOL remain unchanged.

The Company also announces that, effective from 30 December 2024, it has appointed Orana Corporate LLP as its company secretary and has changed its registered office to:

28 Austin Friars

London EC2N 2QQ 

Nominated Adviser Statement

Beaumont Cornish Limited ("Beaumont Cornish"), is the Company's Nominated Adviser and is authorised and regulated in the United Kingdom by the Financial Conduct Authority. Beaumont Cornish's responsibilities as the Company's Nominated Adviser, including a responsibility to advise and guide the Company on its responsibilities under the AIM Rules for Companies and AIM Rules for Nominated Advisers, are owed solely to the London Stock Exchange. Beaumont Cornish is not acting for and will not be responsible to any other persons for providing protections afforded to customers of Beaumont Cornish nor for advising them in relation to the proposed arrangements described in the announcement or any matter referred to in it.