Angling Direct opens doors in Guildford, nears completion in Peterborough

The AIM-traded firm said the Guildford store is a leasehold, newly-built property which occupied a 6,500 square foot display area.

It was the first ‘destination store’ of its kind in the Guildford area, with the board saying it catered for all disciplines of angling, while also providing “excellent support” through the company's local and knowledgeable staff.

The new store, which would create six full and part-time positions, was in a popular fishing area with strong angling communities, reportedly strengthening Angling Direct's presence across the UK.

It also said the planned opening of the Peterborough site was progressing “well”, and was on track to open in the coming weeks.

“A significant amount of lake and river fishing takes place within the surrounding areas of Guildford, and the latest store opening supports our strategy to roll out new stores to service popular fishing destinations and angling communities,” said chief executive Darren Bailey.

“As we seek to cater for all anglers across the UK with a new and modern retail offering, we will continue to strategically expand our geographical footprint, as well as enhance our online offering in terms of products, experience and education to help drive angling recruitment.”