ARM's Helen Adams making move to Intercede

The AIM-traded firm said Adams’ previous role was with semiconductor and intellectual property supplier ARM Holdings, where she was vice president of regional sales for both Europe and Asia-Pacific, leading a global team which, under her leadership, delivered more than half of ARM's total revenue which was last reported as £1.3bn.

Adams had worked in technology sales and sales management for more than 25 years, the Intercede board claimed, and spent almost 11 years at ARM during which time she “contributed materially” to the development of the company's significant growth.

She would report directly to Richard Parris, chairman and CEO of Intercede, it confirmed.

Adams’ mandate will be to manage the “growing” sales, marketing and business development activity at the group across all principal product lines and services.

She was specifically tasked with increasing the group's engagement with its growing partner base.

Additionally, given her silicon industry background, Adams would also be responsible for leading the development and growth of Intercede’s emerging ‘internet of things’ business.

“To have recruited someone with Helen's sales leadership skills to Intercede is a testament to the potential we all see in our business,” said Intercede chairman and CEO Richard Parris.

“Her experience of creating revenue opportunities within complex ecosystems will be of critical importance to the group as the demand for digital trust enablement becomes universal across enterprise IT, electronic commerce, mobile devices, payments and the ‘internet of things’.”

Underpinning that growth was the exploitation of the inherent security capabilities of modern day silicon chips, coupled with market knowledge of large original equipment manufacturers and service providers, Parris explained.

“I am particularly pleased to be working with Helen given her commercial mastery and understanding of converged hardware and software channels to market.”