Attraqt signs boohoo.com for another two years

The AIM-traded firm first signed with boohoo.com in 2009, describing the online retailer as one of the UK’s largest pure-play own-brand fashion retailers, designing, sourcing, marketing and selling own-brand clothing, shoes and accessories to a target audience of 16-24 year olds globally.

Attraqt said its Freestyle Merchandising platform will continue to enhance boohoo.com’s visual merchandising, site search and navigation, and product recommendation functionality.

It said the platform is applied across all of boohoo.com’s websites, both in the UK and its 13 international sites, as well as on its mobile app.

“We are delighted to announce that boohoo.com has signed a new two year contract with Attraqt to provide our full range of services,” said CEO Andre Brown.

“Over the past seven years boohoo.com has been, and will remain, a very important customer for Attraqt.

“We are excited to continue to work together over the years to come, not only as a supplier of the Freestyle Merchandising platform, but also on an ongoing collaborative basis as we develop and explore new technology products and solutions for the online retail market,” Brown added.

Boohoo.com joint CEO Mahmud Kamani described Attraqt as a valued supplier, saying the company is looking forward to continuing to work with them as they extend their commercial relationship.

“Attraqt's Freestyle Merchandising technology and their expertise in online merchandising has been a great asset for us as we have continued to invest in and develop our leading ecommerce proposition to deliver the best possible experience for our customers,” Kamani explained.