AudioBoom nabs radio man Walters as head of UK sales
Audioboom Group
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16:50 04/10/24
Podcast and spoken word audio on-demand platform AudioBoom announced the appointment of Oli Walters as its head of UK sales with immediate effect on Tuesday.
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The AIM-traded company said in the role, Walters would be responsible for increasing revenue across its UK inventory and building a UK sales team targeting brands and agencies.
“I am delighted to welcome Oli to our team. His experience in world-class, multi-platform media and entertainment brands across radio, digital and mobile means that he has the necessary expertise to assist audioBoom in its growth strategy,” said audioBoom CEO Rob Proctor.
Walters previously worked at Bauer Media, a media group which reaches 22 million UK consumers every week through a portfolio of multi-platform media and entertainment brands including Heat, Kiss, Grazia, Empire, Magic and Absolute Radio.
While working at Bauer, Walters reportedly held several positions, most recently group head of radio for Dentsu Aegis, where his responsibilities included growing and maintaining commercial revenues from across major advertising agencies such as Dentsu Aegis and Group M.
His other key responsibilities whilst at Bauer included managing some of that company’s biggest direct brand partnerships including Wickes, Shop Direct and Three Mobile.
Prior to his role at Bauer, Walters was the brand director at Absolute Radio where he was responsible for increasing creative revenues across the Absolute portfolio by driving new initiatives across all platforms.
He was also digital sales manager for blinkbox music, Tesco's now-defunct proprietary entertainment streaming service, with the audioBoom board saying he had a “keen understanding” of digital technologies.
“I'm excited to be joining AudioBoom and applying my radio knowledge and experience to the digital audio marketplace and supporting audioBoom in its development,” Oli Walters said.
“The recent audioBoom announcement of sales growth of 329% year on year clearly illustrates the growth in the podcasting industry in recent years both in terms of revenue and listeners and there is no better time to join such a creative and inspiring team.”