Audioboom picked as Google Play content partner

Audioboom Group was celebrating a major contract win on Wednesday, having been selected as a content partner for the Google Play store - the world's most popular smartphone application and media marketplace.

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The AIM-traded developer of a spoken word audio-on-demand platform said it was one of 11 podcast and spoken word partners added to the redeveloped Google Play store in the US.

Audioboom was the only non-US based content partner selected by Google, and its content was set to be available when the updated Google Play application launched later in February.

"Content provided for Google Play under this arrangement will initially only be available to users in the US, who access the service via a dedicated application burnt onto Android devices", the company's board said in a statement.