Bango turns on Windows payments in more European countries

The AIM-traded firm said that, for the first time, users in Finland, Norway and Hungary can make purchases from any Windows 10 device, including their Xbox One consoles, using their mobile phone account.

As a result of activating carrier billing for Microsoft, customers on Elisa, DNA and Telenor mobile networks in those countries can use one-click billing in the Windows Store to pay with their pre and post-paid phone bills.

Bango said the method of payment was now available to PC, tablet, smartphone and Xbox One users, adding that in established mobile markets, direct carrier billing has generated increased payment conversion rates of up to 10x.

“Bango is working with Microsoft and mobile operators globally to ensure maximum coverage of carrier billing for Windows 10 users,” commented Bango chief marketing officer Anil Malhotra.

“We believe this will be particularly successful with Xbox One users, because there is a high correlation between games purchases in app stores and the use of carrier billing.”