Big Sofa signs agreement with US data solutions provider
AIM-listed Big Sofa has signed a supplier service agreement with US-based data solutions provider Survey Sampling International to supply it with sophisticated video capture and analytics technology and services for their digital surveys.
Big Sofa Technologies Group
2.55p
15:49 28/04/20
FTSE AIM All-Share
738.36
16:54 04/10/24
SSI serves more than 3,500 brand and market research agency clients and specialises in identifying market research participants in over 90 countries via internet, telephone, mobile/wireless and mixed-access offerings in support of over 40m survey completes a year.
Big Sofa will support SSI's strategy to incorporate open-ended video questions into surveys, allowing it embed video capture technology into online and smartphone surveys as well as analyse and manage the large volumes of content acquired.
Chief executive Simon Lidington said: "SSI - like Big Sofa - recognises that video is the medium of the future for capturing consumer data, whether through behaviours, experiences or feelings. I believe we are ideally suited to support their forward-thinking strategy with our capability to offer both video capture technology and sophisticated analysis and reporting. We are delighted to have a formal agreement with SSI and are looking forward to working more closely with them."
At 0912 BST, the shares were down 1.1% to 22p.