Brave Bison and Calfreezy launch football 'super-team'

Launching across all key social media platforms, The AIM-traded firm said the new Rebel FC venture was part-sports digital media enterprise, and part-football team.

It aimed to “disrupt” the existing sports ecosystem by operating independently of existing leagues and federations, focusing on creating entertaining content for the football-obsessed millennial demographic.

Rebel FC was described by the board as “the embodiment of DIY football”, and would reportedly redefine what it means to be a professional footballer and the journey to becoming one.

Fans would be able to join the team on its voyage from footballing zeros to heroes as they take on all manner of teams from across the footballing world.

Programming would go behind the scenes of the action every step of the way, from fly-on-the-wall dressing room drama, to last-gasp goals.

“Rebel FC is a team of passionate football fans who instead of choosing the traditional route to the top in football, are rebelling against the system and taking a chance on a different way in,” commented Callum Airey.

“They're aiming high and committed to taking Rebel FC to the highest reaches of the footballing world.”