Brave Bison clinches two-season deal with the English Football League

That deal emerged following a competitive pitch, the company said, cementing its four-year relationship with the league, with revenue generation across a range of digital opportunities for EFL Digital still the main focus.

Brave credited its positioning at the forefront of creating engaging influencer and social video content, including its persistent investment in other football properties such as Rebel FC and the Slash Football channel, for the win.

Claire Hungate, chief executive officer at Brave Bison commented: "We are delighted to be building on our relationship with the EFL who will continue to benefit from our depth of commercial knowledge in generating revenue across digital platforms. Going forward, it is particularly rewarding to now have the chance to showcase our ideation and production skills too."