D4T4 launches major upgrade to 'Celebrus' product

The AIM-traded firm said its enterprise software product Celebrus “captures and instantly activates” data across all digital channels, to enable customer analytics and hyper-personalisation through one-to-one marketing in real-time.

It said it was the first solution in the industry to use machine learning to deliver aAutomated marketing signals, which enable enterprises to better understand customer interest, life events, subscriptions and customer experience.

Those preconfigured signals reveal new revenue-generating opportunities, and dramatically limit customer churn, the company claimed.

It said the value of the new natural language processing functionality lay in the ability for enterprises to “immediately understand” customer sentiment in all digital channels, including online chatbots, complaints feedback and product review forums.

That speed was said to be significant, as it would allow clients to make meaningful interventions at the right time, in a bid to safeguard customer relationships and reinforce their brand values.

Celebrus is used by a range of leading global businesses across banking, insurance, retail, automotive and telecoms, D4T4 said.

“This is a particularly important product development,” said chief executive officer Peter Kear.

“By introducing machine learning directly into Celebrus, we have achieved an industry first.”

Kear said there had never been a greater need for businesses to get the most from their data, as more day-to-day interactions transitioned online.

“Celebrus 9.2 will provide our global enterprise customers with a notable advantage when it comes to the capture and instant activation of vast amounts of customer intent data in real-time.”

At 0917 BST, shares in D4T4 Solutions were up 0.72% at 174.75p.