Domino's master franchise continues to grow in Poland
DP Poland
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16:55 19/11/24
Poland’s master franchise operator of the Domino’s Pizza fast food brand and system, DP Poland, reported total system sales as being 50% higher to PLN 27m in its first half on Wednesday, with 17% like-for-like growth in system sales year-on-year.
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The AIM-traded firm said it was its 19th consecutive quarter of double-digit system sales growth, with 10 new stores opened to date in 2017.
DP Poland now had 45 stores in 18 towns and cities across the country.
It said 73% of deliver sales were now being ordered online, and confirmed its new commissary was close to completion.
“We continued to see strong growth in system sales in the first half of 2017, thanks to robust double digit like-for-likes and 10 store openings, year to date,” said DP Poland chief executive Peter Shaw.
“Eight additional towns and cities have been added to the Domino's map in Poland so far this year.”
Shaw pointed out the company’s rate of growth in online sales was continuing with 73% of all delivery orders made online in the first half of 2017, compared to 71% for the full year 2016.
He said it was a trend that brought it in line with many of the more mature Domino's markets.
“An effective online ordering system benefits both our customers and our operational efficiencies, making the ordering process easier and less labour intensive.
“We expect the proportion of delivery sales made online to continue to grow as we invest in our digital technology and marketing.
“Our state-of-the art commissary in Łódź is nearing completion and we expect it to come on stream in September, giving us the capacity to supply up to 150 stores with fresh dough and ingredients, in combination with our Warsaw facility.”
DP Poland said it would release its interim results for the first half of 2017 on 18 September.