EasyHotel announces third franchise hotel in Amsterdam
EasyHotel announced on Tuesday that it has a further 96 rooms under development by its Benelux franchisee.
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The EasyHotel Amsterdam-Zaandam will be located on the ninth to eleventh floors of the Saentower in the heart of Zaandam, with construction expected to begin shortly and the hotel set to open early next year.
This will be the group’s third hotel in the Dutch capital, with the second franchise hotel having been announced in February.
Chief executive officer Guy Parsons said: “We are pleased to be further extending our presence in Amsterdam which is an extremely attractive market for us, with considerable demand for affordable tourist accommodation.
"This development together with the agreements we have recently signed for Istanbul, Lisbon and Bernkastel -Kues (Germany) will further increase our presence and awareness of the brand without direct capital investment across Europe."
At 1235 BST, shares were up 4.3% to 82.92p.