EasyHotel signs franchise deal to open location in Malaga

The AIM-traded firm said the hotel is centrally located in the popular port city of Malaga, less than a five minute walk from the cruise terminal and 200 metres from the Malaga high-speed train station.

It said the city welcomed more than 1.2 million tourists in 2016, with tourism arrivals having grown by 6.7% on average every year since 2009.

International tourism had been a key driver behind tourism growth in Malaga, representing more than half of the total visitors to the city.

The hotel would be developed and managed by Continuum Hospitality Group, backed by investor Extendam, and was scheduled to open in 2019.

EasyHotel Malaga would be the Group's second hotel now under development in Spain, with the company-owned hotel in Barcelona due to open this summer.

The group said it was also pleased to confirm the opening of its new franchise hotel in the Netherlands.

It said the 87-room easyHotel was now open at The Hague Scheveningen Beach - one of the country’s most popular seaside resorts.

“We continue to expand our franchise portfolio in key international destinations and I am delighted that we are strengthening our presence in both of these important European tourist resorts, working alongside highly experienced partners,” said easyHotel CEO Guy Parsons.

“These additions will take our franchise portfolio to 1,728 rooms opened with 1,857 under development, and the board looks forward to announcing further opportunities in due course.”

Anna Cohen and Matthieu Dracs of Extendam said in a joint statement that they were “delighted” to be working with easyHotel at an “exciting time” in its development.

“The brand offers Malaga's visitors comfortable accommodation at highly affordable prices and we look forward to working together to develop their first hotel in this popular tourist destination.”