Eve Sleep surges on DFS retail partnership

The partnership will initially cover the dfs.co.uk website, which receives an average 2.7 m unique visitors per month. There are also plans to extend the partnership to the DFS showroom estate later in the year.

DFS will stock a range of Eve mattresses, including the Original and Premium Hybrid models, as well as a range of the group’s bedframes. Eve said plans are in place to extend the ranges at a later date.

The partnership is expected to go live on the DFS website from 3 March.

Eve Sleep chief executive officer Cheryl Calverley said: "This is a very exciting partnership for Eve as DFS seek to extend their 'comfort' positioning beyond the living room and bring eve's award winning mattresses to a wider audience.

"We're incredibly proud to announce this partnership with the UK's foremost furniture retailer, which recognises the strength of the eve sleep product range and brand, continuing the momentum in our UK&I business."

At 1035 GMT, the shares were up 77% at 3.10p.