LightwaveRF appoints Adam Williams as revenue chief

The AIM-traded firm said Williams would be responsible for increasing revenue through wholesale, retail and direct for the UK, and establishing international distribution.

After training as a product manager at Dixons Retail, LightwaveRF siad Williams had a number of product and sales roles at Sony Europe, culminating as director in the strategy office.

He then managed retail partnerships for Samsung's entire range of consumer technology products across Europe, which included smart home.

Williams recently completed a role establishing the European operations for Enjoy Inc., a business founded by Ron Johnson - former head of Apple Retail - which offers home delivery and personalized setup of consumer technology products.

“Adam has considerable experience in consumer technology products and an extensive network with major distributors and retailers in the UK and Europe,” said CEO Andrew Pearson.

“He is a talented sales leader with the energy and drive to lead revenue growth for the company in our core UK market, and prepare us for international expansion.

“I am delighted to welcome Adam to our management team.”