Mirriad Advertising elevates John Pearson to chairman

Mirriad Advertising

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AI platform designer Mirriad Advertising revealed on Tuesday that non-executive director John Pearson will succeed Roger Faxon in the post of chairman as the group's strategic refocus started to gather pace.

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Pearson took over from Roger Faxon, effective immediately, but the former chair will remain with Mirriad as a non-executive director as its board conducts a search for a permanent replacement.

The AIM-listed firm said the process reiterated its "unique market position" and its "exceptional assets while addressing the ineffectiveness of its previous Go To Market strategy."

Chief executive Stephan Beringer said: "I am really looking forward to working with John as chair. He has world-class experience in the sector, in technology and with business acceleration. He will help us take our company to its next level.

"The changes announced today are a further step in delivering the new strategy with a new team and they show our determination to move fast."

As of 0850 BST, Mirriad shares had climbed 6.15% to 6.90p.