OptiBiotix trumpets success of weight loss products

The AIM-traded firm said the products, in the form of meal replacement shakes and natural snack bars, contain SlimBiome, which is its patented formulation developed by “experts in nutrition” using ingredients shown to reduce weight in human studies.

GoFigure products are produced by OptiBiotix's majority owned subsidiary, The Healthy Weight Loss Company.

The company’s board said the results of the survey showed 100% of customers who used the products over a continued period lost weight, averaging 1.2kg of weight loss per week, based on an average reduction of 7-9 lbs over three weeks.

All of the customers reported that using GoFigure products led them to reduce food intake, typically by eating smaller food portions.

A total of 93% of the customers reported that using GoFigure products had led to reduced snacking, and 83% of customers reported they felt less hungry when using the product.

The consumer survey was highly unscientific, however, as it was carried out by contacting customers who bought directly from the GoFigure website with a response rate of 24%, or 30 customers.

“We are delighted that this customer survey supports the science behind the SlimBiome formulation with GoFigure customers reporting reduced hunger, less snacking and easier weight loss,” said OptiBiotix CEO Stephen O'Hara.

“This new approach to weight loss contrasts with many competitor products which lack strong scientific rationale and typically rely on customers' self-control to restrict calories and as a consequence have a high failure rate.”

O’Hara said the results show that the incorporation of SlimBiome into food products helps customers to manage their weight loss by reducing food intake without food cravings.

“Hunger free dieting is now a consumer option and we hope to see a wider range of products containing this unique formulation to support consumer choice.”