Phorm selected to help Causemo profile potential donors

The AIM listed advertising-technology company announced the deal on Tuesday with the US charitable causes donation market innovator.

It will use Phorm’s Machine-Learning Artificial Intelligence technology to help identify online user segments and more efficiently deliver personalised messages to increase donations.

Causemo's chief executive David Furneaux said it will help increase the amount of online donations made.

"Last year, more than $358bn was donated to not-for-profit organisations in the United States alone, however, only 6.7% of such funds were raised online,” he noted.

“Causemo's ability to identify digital users who spend an average of two hours online daily and are potentially amenable to donating requests and then place pertinent and engaging messaging in front of them, is of paramount importance and a large potential market opportunity for us.”

Phorm chief executive Timothy Smith said it will make giving back a digitally-driven experience.

“Whilst at the same contributing to the cultivation of more effective connections between users and the charitable causes that they care most about, including nationally respected charitable organisations such as Save the Children, Boys & Girls Clubs of America and Susan G. Komen."