Purplebricks to work with review website Feefo

The AIM-listed online estate agency said it's working on implementation and integration with the Feefo service and will launch early next year. It will also keep its partnership with Trustpilot and said the information gleaned from both review websites will give it "invaluable customer insight and build on the excellent service its people deliver for customers on a day by day basis".

Feefo works with more than 4,000 corporate customers internationally, including many leading online and high street consumer brands, and helps consumers to make more informed decisions about what to buy and who to do business with.

Chief executive officer Michael Bruce said: "Purplebricks takes customer feedback seriously and we are constantly looking for ways to improve our customer experience. Since our launch we have always embraced the independence and integrity of customer reviews to assist customers in their decision making.

"Partnering with Feefo demonstrates our commitment to growing customer trust and it is another step towards greater transparency in estate agency. Customers and brands alike trust Feefo because they know Feefo reviews are the real deal."

Feefo is only available to genuine customers, who are provided with a unique review link, ensuring only authentic reviews.

At 1255 GMT, the shares were up 0.7% to 359.25p.