Sainsbury's signs thee-year SaaS agreement with Ingenta

The AIM-listed company, which provides software and services to the global publishing industry, said the software-as-a-service-based solution will become operational in the first half of this year and will enable the supermarket chain's staff and international brands to manage digital advertising space through an online portal.

Chief executive officer David Montgomery said: "We are delighted to announce Ingenta's partnership with Sainsbury's, as we further extend our customer base beyond the traditional publishing and media sectors. We believe this is a testament to the solution that our technology provides for any content-rich industry."

Ingenta Advertising has processed more than £1bn in advertising revenues since inception and is used by major information providers around the world.

At 1500 GMT, the shares were up 5% to 129.70p.