Silver Bullet secures new contract wins and renewals

Silver Bullet said it had won a contract with online digital video subscription service Britbox, which services 2.0m subscribers across the United Kingdom, United States, Canada, Australia and South Africa, to accelerate its first-party data strategy through analytics, requirement gathering, technology integration and a future-proofed roadmap.

The AIM-listed firm also said it had been retained by fast-moving consumer goods firm MARS as its data services partner, making Silver Bullet Mars' central resource for first-party data services, including the implementation of first-party data strategy working closely with Salesforce's marketing cloud.

Silver Bullet also noted it would continue its existing partnership with an unnamed UK broadcaster and that it had extended its partnership to provide Italian luxury fashion house Dolce&Gabbana with first-party data strategy and managed services.

Chief executive Ian James said: "These wins and renewals are a reflection of the acceleration of first-party data-driven transformation across the global brand landscape. To be trusted by these multinational clients to spearhead their next phase of growth is strong evidence that our strategy to accelerate our client's business through the smart use of data in the privacy-first era is well received.

"Now that Google have finally given the industry 12 months to transform to the new non-cookie/Ad ID ecosystem, we are seeing strong demand for first-party data transformation and a growing use of our post cookie ad platform 4D across our client base, and these dynamics give us confidence for the year ahead."

As of 0850 BST, Silver Bullet shares were up 3.64% at 171.0p.