Silver Bullet wins first 'significant' 4D agency contract

Silver Bullet said the contract was part of the rollout of 4D, a next-generation contextual solution used to target and deliver deterministic insights for advertisers, across multiple geographies and languages, laying the foundation for further growth in 2022 as the use of third-party cookies continues to diminish within the advertising ecosystem.

Chief executive Ian James said: "We are delighted to be partnering with pilot and its broad client base on their journey through the 'post cookie' era.

"To have such a distinguished and scaled media organisation such as pilot to choose 4D to deliver this mission-critical transformation from third-party cookies to contextual data is an excellent endorsement of our market-leading product and strategy."

As of 0945 GMT, Silver Bullet shares were flat at 270.0p.