Silver Bullet wins first 'significant' 4D agency contract
Silver Bullet Data Services Group
52.50p
16:55 20/09/24
Digital transformation company Silver Bullet Data Services Group has been awarded its first significant 4D agency contract with German independent media agency Pilot.
FTSE AIM All-Share
745.62
17:04 20/09/24
Support Services
11,316.20
16:49 20/09/24
Silver Bullet said the contract was part of the rollout of 4D, a next-generation contextual solution used to target and deliver deterministic insights for advertisers, across multiple geographies and languages, laying the foundation for further growth in 2022 as the use of third-party cookies continues to diminish within the advertising ecosystem.
Chief executive Ian James said: "We are delighted to be partnering with pilot and its broad client base on their journey through the 'post cookie' era.
"To have such a distinguished and scaled media organisation such as pilot to choose 4D to deliver this mission-critical transformation from third-party cookies to contextual data is an excellent endorsement of our market-leading product and strategy."
As of 0945 GMT, Silver Bullet shares were flat at 270.0p.