Silverbullet reports big advancements for 4D AI product
Silver Bullet Data Services Group
48.50p
16:55 13/11/24
Digital transformation specialist Silverbullet announced significant advancements for its 4D AI contextual marketing product on Wednesday, through two major integration contracts.
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The AIM-traded firm said it had secured a contract to integrate its 4D AI technology with an unnamed global programmatic self-service advertising platform, which handles $9.6bn in ad spend, and was growing at over 20% annually.
It said the partnership would enable advertisers to use 4D's advanced contextual data across various formats, including video, connected TV (CTV), and display.
With the global programmatic advertising market projected to reach around $799bn by 2028, the integration positioned 4D AI to capitalise on increasing ad spend.
Additionally, Silverbullet announced the launch of 4D Mobile, a privacy-first contextual targeting solution for mobile advertising, through a new integration with a mobile app advertising exchange that processes 10 billion ad requests daily.
The integration was described by the company as timely following Apple's recent privacy updates, which limited data availability for advertisers within mobile apps.
It said 4D Mobile was designed to provide a compliant solution, allowing advertisers to target ads effectively while respecting user privacy.
The mobile advertising market was expected to grow significantly, reaching $352.7bn in 2024 and $761.25bn by 2032.
Silverbullet said the integrations were set to enhance 4D AI's technological capabilities and expand its distribution channels, creating substantial revenue growth opportunities and strengthening its global market presence.
In addition, Silverbullet said it had appointed Zeus Capital as its joint broker, effective immediately.
“We are thrilled to announce these strategic partnerships, which demonstrate the growing demand for 4D's innovative AI-powered solutions and deliver against our stated ambition to accelerate growth by becoming an integral data provider to the established programmatic advertising ecosystem,” said chief executive officer Ian James.
“As the marketing landscape continues to evolve, our ability to provide privacy-first, brand-safe solutions that drive campaign effectiveness is increasingly valuable to leading brands and platforms.
“These integrations position 4D for significant growth and strengthen our position in privacy-first contextual advertising technology.”
At 1100 BST, shares in Silver Bullet Data Services Group were up 11.61% at 86.5p.
Reporting by Josh White for Sharecast.com.