Sosandar signs licensing agreement with Next for homeware range

"Following the success of Sosandar's clothing range sold through Next, Next is extending its partnership to licensing the Sosandar brand to develop a homeware range," it said.

Sosandar noted that Next is one of the largest homeware retailers in the UK and said the licensing deal will combine its "sourcing and quality expertise" with Sosandar's "design inspiration".

The range will include a full set of living room furniture and accessories, including sofas, accent chairs, rugs and lighting. It will be sold online exclusively at Next.co.uk and is expected to launch next Autumn.

Sosandar said the licensing agreement - which requires no capital expenditure - is part of its ongoing strategy "to leverage its strong and growing brand awareness, with a focus on further broadening its reach and continuing to drive brand equity".

Co-chief executives Ali Hall and Julie Lavington said: "It is a proud moment for the Sosandar brand to be licensing through Next, a testament to the strength of what we have built. This is a fantastic opportunity to leverage our brand equity and extend the success Sosandar has had through third party partnerships with little risk and no capital expenditure.

"We will combine Next’s specialist technical and sourcing skills with our design aesthetic and understanding of Sosandar customers to deliver an exciting and unique product range. Importantly, the homeware range will broaden our reach into new audiences and enable existing customers to deepen their affinity to our brand."