Swallowfield brand wins top male grooming award

Personal care and beauty products developer and supplier Swallowfield announced on Tuesday that one of the products in its ‘The Real Shaving Co’ brand was the recipient of an award at the GQ Grooming Awards.

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The AIM-traded company’s 'Sensitive Shave Gel' won the Best New Shaving Gel at the awards ceremony.

It said The Real Shaving Company brand was acquired by Swallowfield in May 2015, and is distributed to retailers across the UK.

“We're delighted that the shave gel has been recognised with such a prestigious award,” said group sales and marketing director Jane Fletcher.

“The aerosol product has only been introduced since the brand joined the Swallowfield Group and is an example of how we can use our core expertise to add value to our brands.”