ThinkSmart launching new mobile finance product for Dixons Carphone

The AIM-traded company said the proposition was designed to appeal to premium smartphone customers who did not wish to wait until their contract ended to upgrade to the latest smartphone model.

It said the new proposition leveraged ThinkSmart's proprietary technology platform 'SmartCheck' and provided consumers with additional choice and payment flexibility by enabling them to acquire the latest smartphone either with or without SIM via a convenient financing agreement.

The new proposition was typically aligned to the annual introduction cycle of the latest models by the leading premium smartphone brands, ThinkSmart explained, and allowed customers to upgrade after 12 months at a time of their choosing.

It said the proposition was in the process of being prepared for a national launch, envisaged for the second half of the year.

“Together with our partner, Dixons Carphone, we believe this new proposition will greatly appeal to the market for premium smartphones in the UK,” said ThinkSmart executive chairman Ned Montarello.

“It's a proposition that we are extremely proud of and one that is further testament to ThinkSmart's ability to leverage its technological platform to deliver innovative finance solutions for consumers whilst taking advantage of a significant shift in consumer behaviour in many markets towards usage rather than ownership.”

Jeremy Fennell, managing director of the Carphone Warehouse division of Dixons Carphone, said that having enjoyed a “successful commercial relationship” with ThinkSmart for over 14 years, the retailer was “delighted” to be an exclusive partner.

“This proposition will offer our customers greater choice, allowing them to upgrade more frequently and provide a low monthly cost alternative.”