WPP acquires Brazilian software company DTI Digital

The FTSE 100 advertising giant said DTA develops back-office support systems including supply automation and data collection software, and consumer-facing applications and platforms including e-commerce marketplaces and customer service interfaces.

It explained that its proprietary approach allowed it to “quickly and effectively” scale-up its expert development teams, comprising more than 600 software engineers, in response to client needs.

The acquisition was in line with WPP's objectives outlined in December to expand its presence in the fast-growing areas of experience, commerce and technology.

In particular, it would strengthen its capabilities in supporting the end-to-end digital transformation objectives of clients in Brazil and beyond, by complementing and expanding its existing advertising technology and systems integrations capabilities.

DTI would benefit from WPP's global network and relationships with its partners and clients, including the world's largest technology companies, the board said.

“Our clients are looking for fully integrated solutions that combine creativity with cutting-edge technology to help them adapt and respond to the rapidly shifting business environment,” said chief executive officer Mark Read.

“I am delighted to welcome DTI Digital to WPP and look forward to working together to deliver transformative results for our clients.”

At 0835 GMT, shares in WPP were down 0.12% at 817p.