Yougov in talks over acquisition of GfK's European consumer panel unit
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Research and data analytics group YouGov confirmed on Thursday that it is in advanced talks about a potential acquisition of GfK's European consumer panel business.
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Responding to an earlier press report, the company also said it is considering an equity issue to partly fund the acquisition.
"There can be no certainty that a transaction will take place nor as to the terms on which any transaction may occur," it said, adding that a further announcement will be made in due course, if appropriate.