Berenberg lowers target price on Moonpig

Berenberg stated that Moonpig's H1 revenues had come in line with expectations, but weaker current trading trends led management to reduce 2023 revenue guidance to £320.0m from £350.m.

However, Berenberg said a number of "effective mitigating actions" meant that Moonpig's underlying earnings expectations remained unchanged.

The German bank, which reiterated its 'buy' rating on the stock, added that despite its focus on profit, website traffic data also suggested that Moonpig was continuing to gain market share in the UK online card market.

"We continue to believe that Moonpig has an attractive medium-term outlook. The company has a dominant share in both of its core markets, a number of growth levers, is highly profitable and – in addition to its attractive working capital profile – is very cash generative. Such attributes leave Moonpig's current valuation – 11x/10x CY23/24 EPS and a 8%/11% FCFE yield respectively – too cheap, in our view," said the analysts.

Reporting by Iain Gilbert at Sharecast.com