Liberum slashes target for Domino's Pizza and reiterates 'sell'

That price-sensitive information, analyst Wayne Brown argued, was at odds with management from guidance just one week before, when it argued that there was no ongoing feud with franchisees.

Indeed, according to the company, discussions with franchisees had been overwhelmingly positive.

The newspaper also cited company boss, David Wild, as having said that the board had no intention of changing the franchisee model.

"If this is the case, we see this price sensitive information as having a direct impact on the outlook and reinforce our SELL," Brown said.

"The CMD was backwards looking whereas our concern is how the model changes as the Group targets the opening of the next 600 stores. If nothing changes can this target be met and what will it take for the management team to start negotiating positively with franchisees?

"This situation is clearly unhealthy and hence risks in the UK are looming large, losses are rising Internationally and debt is at an all-time high."

The analyst also labeled guidance for break-even in the company's international arm in 2019 "optimistic" and cut his estimate for the company's like-for-like sales growth in the UK for 2019 and 2020 from 4% to 2%.

"We have been SELLers since July 2017 and we see more reasons now than back then to be cautious."