Jefferies downgrades Ted Baker, RBC Capital reiterates 'outperform'

The bank said Ted’s strategy to moderate growth in a tough environment is the right thing to do to protect the long-term strength of the brand. However, with top line growth pared back and Jefferies’ three-year profit before tax growth expectations reduced from 16% to 13%, it cut the target price and downgraded.

"The brand's unique quirkiness, quality offering at affordable prices and meaningful international growth prospects remain attractive features of the group. However, given the near-term unseasonal weather in the US/Europe and management's cautious guidance, we believe the historical sales momentum underpinning the equity story will prove more elusive in the near term."

As Jefferies downgraded, RBC Capital Markets reiterated its ‘outperform’ rating on the stock, saying the equity story remains one of "measured international expansion, stable/slightly improving margins and e-commerce led growth".

Although the bank acknowledged that the apparel market faces some challenges at present, it said Ted’s forecasts are underpinned by growth in retail and wholesale, with both channels presenting perimeter expansion opportunities.

Earlier this month, shares in the company slumped after it posted a jump in full-year profit but warned that external trading conditions would remain challenging across many of its global markets.

At 1105 GMT, the shares were down 2.8% to 2,542p.