Nike sees 8% jump in revenue but slowdown in futures growth
US sportswear producer Nike reported an 8% increase on its revenues for its most recent quarter, but investors will have been concerned by diminishing prospects for its wares as refelected in its orders.
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Worldwide futures orders rose 5% for the period until January 2017, compared with 9% for the same period last year.
Nike cited "strong global demand" for the increase in revenue to $9.1bn for the quarter, beating analysts expectations of $8.86bn.
Overall, Nike reported a profit of $1.25bn, or 73 cents a share, up from $1.18bn, or 67 cents a share, a year earlier.
The CEO of the Oregon-based company said that an important summer of sport also helped to drive sales.
"Fueled by an incredible summer of sport, NIKE delivered strong global growth-and led the industry through disruptive innovation," said Mark Parker.
Financial officer Andy Campion mentioned on Tuesday that futures orders would no longer be included in the quarterly earnings report, saying the company will now discuss them in a conference call with analysts instead.