Spotify partners with Facebook to allow listeners to play music from social network apps

Spotify announced on Monday it had partnered with Facebook to allow listeners to play music and podcasts directly from the social network's apps.

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It comes on the heels of Facebook’s announcement last week of its intention to launch its own audio podcasts.

The new integration is rolling out in 27 markets, including the US and Canada, with additional markets to follow in the coming month, Spotify said in a statement.

Competitor Apple also announced last week that it would launch podcast subscriptions which let users pay to unlock new content and additional benefits such as ad-free listening.

Both Spotify and Facebook have been fighting Apple on different fronts, from privacy changes on iOS devices to the 30% fee levied on app developers to use Apple’s App Store.

The California based giant claims that its store helped Spotify benefit from millions of app downloads to become Europe’s largest music streaming service.