4Imprint confident after US election cycle 'distraction'

The FTSE 250 company said that despite economic uncertainties and factors such as high interest rates, severe weather, and the distraction of the US election cycle, it expected full-year revenue to reach $1.37bn, with profit before tax projected at just over $150m, in line with analyst expectations.

Its order count increased 2% year-to-date compared to 2023, with a notable 6% rise in orders from existing customers, offsetting a 9% decline in new customer orders.

Average order values were up 2%, contributing to a 4% overall increase in revenue year-on-year.

That, the board said, reflected the resilience of 4imprint's adjusted marketing strategy, which was focussed on higher-quality customer acquisition and successfully adapted to shifting market conditions.

Despite revenue pressures, 4imprint said it had sustained a gross profit margin about 32%, with a double-digit operating profit margin supporting its pre-tax profit target.

The company said it remained financially robust, with a cash balance of $137m as of October, allowing it to continue investing in business growth.

Its board said it saw the current economic environment as an opportunity for market share expansion, given 4imprint's strong financial position, enabling it to capitalise on future market recovery.

The board added that it remained confident in the group's strategic positioning and long-term growth prospects.

At 0822 GMT, shares in 4imprint Group were down 5.08% at 5,163.91p.

Reporting by Josh White for Sharecast.com.