Currys takes nearly 50% share of UK laptop market, sales rise

In an update for the 17 weeks to 24 August, Currys said group like-for-like sales rose 2%, with LFL sales in the UK and Ireland up 5%. In the Nordics, however, the retailer said the consumer remained "subdued", with LFL sales down 2%.

Currys said sales were helped by market share gains, "encouraging" early adoption of AI computing products and England's performance in Euro 2024.

Chief executive Alex Baldock said: "Trading is going well, strengthening our confidence in growing profit and free cash flow again this year.

"New AI-enabled computers are bringing excitement and innovation to customers, who are coming to our stores to learn more about the technology, helping us take almost 50% share of the total laptop market.

"Along with Mobile and B2B, AI product launches have contributed to an encouraging start to the year in the UK&I, as we gain market share in an improving consumer environment."