Greggs adds vegan steak bake to meatless range
UK bakery chain Greggs has launched its new vegan steak bake in a move to expand its meat-free range.
Food & Drug Retailers
4,444.08
17:09 23/12/24
FTSE 250
20,419.09
17:09 23/12/24
FTSE 350
4,471.06
17:09 23/12/24
FTSE All-Share
4,428.73
16:44 23/12/24
Greggs
2,730.00p
16:59 23/12/24
After the success of the vegan sausage roll launched earlier in 2019 the chain decided to “veganise” other of its popular products, the Guardian reported.
The steak bake will cost £1.55, it will go on sale in 1,300 shops from Thursday and it will be rolled out to the remaining 700 outlets on 16 January.
The filling is made with pieces of the fungi-based protein Quorn instead of beef, mixed with diced onions and meat-free gravy.
Greggs chief executive Roger Whiteside said the firm was looking to increase "on-the-go options for people looking to reduce their meat intake”.
Greggs is not the only retailer that is providing more vegan products. The Co-op chain is rolling out a new vegan range, called Gro, featuring 35 products and this month Waitrose is doubling its vegan range, adding more than 30 new own-label and branded products, of which many are “first to market”.
Meanwhile, diners at KFC will from Thursday be able to buy its new vegan burger now a permanent item on its menu.