ITV sees flat advertising revenue before World Cup boost
ITV
62.65p
15:45 15/11/24
UK broadcaster ITV forecast flat total advertising revenue for the year to September before a boost from the Qatar football World Cup in November.
FTSE 250
20,508.75
15:45 15/11/24
FTSE 350
4,453.56
15:45 15/11/24
FTSE All-Share
4,411.85
15:45 15/11/24
Media
12,522.60
15:45 15/11/24
The company posted a rise in statutory half-year pre-tax profits of £219m, up from £133m a year ago.
ITV said its Studios and Media & Entertainment divisions had performed better than it had expected in the six months to June 30.
"Despite the tough comparators of last summer, when the Euros and a rebounding economy drove record advertising revenues, total advertising revenue is expected to be broadly flat in the nine months to the end of September. We are mindful of the macro-economic uncertainty, however we have for the first time ever in Q4, the football World Cup to look forward to,” the company said.
Reporting by Frank Prenesti at Sharecast.com