Mission Marketing launches sports and entertainment agency Mongoose

Mongoose will be based in London and Singapure and will source, negotiate and manage sponsorship and events programmes for business to business and business to consumer clients.

The agency will be led by Chris O'Donoghue, the founder of the Masters Tennis at the Royal Albert Hall.

O'Donoghue said: "In short, the Mongoose philosophy is to out think, out wit and out play the competition and we look forward to performing in this way for our valued Clients in the years to come."

David Morgan, Mission Marketing's chairman said: "Chris and his team bring a great deal of expertise and high-end consultancy to the task of matchmaking brands with sponsorship properties.

"This is a new string to the missiontm's bow, and we are optimistic about the prospects for Mongoose as a part of our group."