On the Beach backs FY guidance as holiday demand bucks wider trends

In a trading update ahead of its annual general meeting, the company said that good momentum had continued into FY25.

Between the period from 1 October 2024 and 23 February 2025, total transaction value grew 10% on the year, with Winter 24/25 TTV up 18% and Summer 25 TTV up 10%, "reflecting the strength of the On the Beach holiday proposition".

It also said that TTV for holidays scheduled to travel from March through to June was up 17% on the year, "demonstrating that customer demand for holidays, from On the Beach in particular, continues to buck wider UK consumer trends".

The group said "the current positive booking trends" give it confidence that Summer 25 will be "significantly" ahead of the previous year. As a result, it still expects to deliver FY25 adjusted pre-tax profit in line with company-compiled consensus of £38.2m.

Chief executive Shaun Morton said: "I am pleased to report double digit group TTV growth with new and existing customers trusting On the Beach to help them holiday better and reflecting the strength and breadth of our holiday proposition.

"I am really excited by the progress we have made following the recent launch of our strategic growth initiatives focused on selling City packages and package holidays from the Republic of Ireland. Demand for Cities has been strong with routes to Amsterdam, Paris and Krakow proving particularly popular with both existing and new customers. Similarly, our first marketing campaign in the Republic of Ireland has generated strong bookings growth across both City and beach."