PricewaterhouseCoopers conditionally accepts acquisition of cDecisions

The move was the latest in the UK headquartered company's attempts to further expand its capabilities to assist clients transform their business and customer experience in the field of innovative technologies.

In turn, the eDecisions team would become integral to PwC's existing UK salesforce team, following the company's acquisition of Outbox in 2016 and having achieved exceptional growth throughout the year, PWC said.

Marco Amitrano, UK consulting leader at PwC, said: "We’re seeing rising demand from our clients around digital and customer transformation and Salesforce is one of the the key technology platforms enabling these programmes. cDecisions adds deep financial services industry expertise to our existing team, and expands on our previous investments in this area, to create the right balance of technical and business understanding to accelerate results for our clients."

For his part, Joel Versluys, co-CEO at cDecisions, who will join PwC as a director alongside his fellow co-CEO, Nigel Runnalls, commented: "We’ve grown rapidly in the past few years in a highly competitive Salesforce market, with particular success in the insurance and retail banking sectors. Looking to the future, we’re excited about the new opportunities that joining PwC will bring, not only in terms of scale but also the chance to get involved early in wider business transformation projects to help organisations meet the demands of the new customer landscape."