Bidstack launches partnership with Turkey's Suji Games

Bidstack said on Friday that the partnership will begin with the free-to-play simulation title Hyper Airways, which boasts an impressive user base that will help to expand the company's reach in the "hyper-casual vertical".

The London-listed firm stated its immersive in-game advertising solution would provide Suji with an integrated advertising solution to allow for brand campaigns and also offer insights through reporting, data and analytics that can be utilised to drive user engagement, acquisition and retention.

Bidstack's head of mobile publishers Antoine Jullemier said: "We are excited to be working with Suji Games in building out our hyper-casual offering, which is in demand for both global and local brands.

"Our native in-game offering enhances the gaming experience whilst providing the publisher with a sustainable monetisation model which supports user retention."

As of 0950 BST, Bidstack shares were up 2.0% at 1.91p.