Brave Bison to launch environmental and entrepreneurial channels

The company, which owns and operates 18 social media channels across Facebook, YouTube and Instagram, said it aims to engage consumers between the ages of 16 and 34 with Mutha, which will be themed around sustainability and conscious living, and Perk, which will focus on work and careers.

Claire Hungate, chief executive of Brave Bison, said: "The launch of Mutha and Perk will give brands the opportunity to reach Gen Z and millennial consumers on topics we know they are interested in and passionate about. The channels will benefit from Brave Bison's proven, creative expertise in producing exciting and engaging content aimed at this audience."

Mutha’s initial content will focus on the United Nations Environment Programme, which has an aligned agenda of working for a healthy and more resilient natural environment and climate, with better jobs, less pollution and improved lives for people.

The AIM traded company said 85% of Gen Z and millennials say they always or sometimes buy from brands that support causes they believe in, adding value to cooperation with brands and organisations.

Perk, meanwhile, will aim to “inspire a future generation of workers” while giving companies an opportunity to connect themselves to content about young entrepreneurs, according to Brave Bison.

"We want to build on our strength in working with brands, creators and platforms to create, distribute and monetise video that's fit for a digital world. Our owned and operated portfolio of channels is key to this. These platforms not only provide brand-safe distribution channels but are also revenue-generating in their own right," said Hungate.

Brave Bison’s shares were up 8.33% at 1.95p at 1305 BST.