D4T4 launches 'major' upgrade to Celebrus platform

D4T4 Solutions' shares climbed on Friday as the company launched its Celebrus version 9 customer data platform, which it called a "major new upgrade".

The data products developer said the new update includes re-engineered, lightweight code designed to deliver instant data, as well as enhanced mobile data capture and the ability for customer profile data to be connected to scoring servers.

The AIM traded company said the update will provide substantial operational benefits and efficiency savings to business as well as supporting artificial intelligence operationalisation.

Matthew Tod, chief data officer at D4t4, said: "Celebrus version 9 features a revised architecture which has been designed to deliver operational agility. It captures the market's most complete picture of customer behaviour and experience and the data is available instantly."

The technology is used by businesses in the banking, insurance, retail, travel, automotive and telecoms industries, with clients able to personalise page content in milliseconds in order to respond to user behaviour.

"This major enhancement will give organisations the ability to create better data with real time modelling and to optimise the benefit they gain from real time interaction management and next-best-action derived personalisation," said Tod.

D4T4's shares were up 10.77% at 288.00p at 1135 BST.