Directa Plus product launched in two new textile collections

The AIM-traded firm said the two collections were being launched by high-end sports and activewear company Colmar, and Eurojersey S.p.A., a producer of high quality warp-knit technical fabrics, under its ‘Sensitive Fabrics’ brand.

It said both collections were unveiled at ISPO 2018, the sport and sportswear international trade fair held in Munich.

Directa Plus said the launch of the Ski Winter 2018/19 collection marked Colmar's third winter range with Directa Plus.

The new collection had been expanded to consist of 31 garments incorporating G+, including male and female ski jackets and - for the first time - graphene-enhanced ski trousers.

It followed the commercial success of two previous ski collections, with last year's collection including the Technologic G+ ski jacket that received the gold award in the 'Ski' category at ISPO 2017, as well as spring/summer garments.

Meanwhile, Eurojersey was launching its first range of G+ enhanced textiles to be marketed under its ‘Sensitive Fabrics’ brand.

The collection of high quality, warp-knit technical fabrics were designed for high performance targeting the sportswear, athleisure and underwear sectors, the board said in its statement, and was presented at ISPO to key customers of Eurojersey.

Directa Plus and Eurojersey had been collaborating over the last year to conduct joint research and development to develop the product samples and a selection of Sensitive Fabrics enhanced by G+ would be introduced to the fashion industry at the Première Vision Paris conference and exhibition on 13-15 February.

The company said it was receiving increasing interest in G+ from the textiles industry due to its ability to sustainably produce a highly-performant fabric that had been independently certified as non-toxic, non-cytotoxic and hypoallergenic for human skin.

“Colmar and Eurojersey are two partners with which we have developed deep, strong relationships, based on our shared passion for innovation and sustainability,” said Directa Plus CEO Giulio Cesareo.

“It is therefore extremely pleasing to see both companies launch new collections incorporating Graphene Plus.”

Cesareo said the considerable interest the company received at ISPO for its graphene-based products was testament to its high-performance qualities, which was enjoyed by professionals and sports enthusiasts alike.

“We look forward to expanding our existing relationships and establishing new partnerships with global companies as we continue to enhance our position in the textiles market.”