Amazon reportedly in talks with former M&S womenswear boss to launch own fashion label

Russell, who left M&S last year, is said to be in negotiations with Amazon about taking on a senior role at the online retailer but it is not clear whether she would be based in the UK or in the US, according to the Guardian.

Amazon fuelled rumours that it was launching a fashion label earlier this month after it advertised for jobs including fit specialist, merchandiser and inventory manager.

An ad on its online jobs site for software development engineer read: “When you think of buying new clothing, shoes, watches and jewellery, do you think of Amazon? Not yet? Well, we are going to change that.”

Amazon already sells third party branded clothing which has been growing.

The company’s fashion’s vice president of clothing Jeff Yurcisin in October hinted at Amazon taking the business further by launching its own-brand clothing.

“When we see gaps, when certain brands have decided for their own reasons not to sell with us, our customer still wants a product like that,” Yurcisin said.

Amazon declined to comment on the report.