Just Eat launches grocery partnership with Asda
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16:30 05/03/25
Just Eat Takeaway said on Friday that it has teamed up with Walmart-owned Asda to launch a grocery partnership in the UK.
From January 2022, consumers in five initial locations across the UK will be able to buy items from Asda via the Just Eat platform.
Just Eat’s partnership with Asda will start with five stores, the locations of which will be confirmed early in the new year, and the company said it expects to grow the partnership in 2022. It will offer up to 1,000 items available for consumers to buy seven days a week.
Just Eat managing director Andrew Kenny said: "We live in an on-demand world, and as the UK’s largest food delivery aggregator, we want to ensure we are getting our customers the food they want, when they want it.
"Our tie up with Asda means we can help people access everything from store cupboard essentials to fresh groceries in a matter of minutes. It’s a really exciting development and we look forward to working with Asda on what will be a popular addition for our consumers."
The partnership builds on a longstanding relationship with the grocer’s cafe operation, in which Just Eat delivers pizzas and meal deals from Asda Kitchen, the in-store diner.
The partnership is Just Eat’s first with a British supermarket as it catches up with rivals Deliveroo and Uber Eats.