Company was formed in 2016 from the merger of Paddy Power and Betfair Group. The bookie claims its online division is the leading digital sports betting operator in the UK and Ireland. The Betfair brand aims to cater to sophisticated sports bettors while Paddy Power is geared towards serving social, entertainment-led customers. It also has a growing presence in Europe and is present in Australia through its Sportsbet brand and operates TVG, a horseracing TV channel in the States.